Antipode Entertainment Inc.

FOR IMMEDIATE RELEASE

March 23, 2008

Antipode Entertainment makes the Biggest Little Movies in the World, and announces its new Pre-Show Entertainment program.

Since its inception in 2003, Antipode Entertainment’s Co-Founder, Dayan Paul, had a vision to bring pre-show cartoons back to the big screen in a new way. But how? At the time there were no pre-show entertainment programs. You would occasionally see a Pixar short prior to a Disney movie, but that’s about it. The days of Bugs Bunny and the like were gone.

It wasn’t until Dayan met Russ Mansfield, VP of Cinema Source Advertising, that he saw a new opportunity for animation in the rapidly evolving market of theatre advertising. Russ talked about how some theatres were trying different things with digital projection, including running older cartoons like Popeye on them. At that time, many of the theatres were still running their ads on slide systems, but digital projectors that could play full-on video were rapidly taking over the industry. Russ was nice enough to run some Antipode ads in some of the theatres on the West Coast with full animation, and from then on it was clear what needed to be done: create a new Pre-Show Entertainment program that could allow advertisers to sponsor short animated films that would run between screen advertisements.

Antipode started to offer production in ad creation for Theatre Advertising. We then started creating our own pre-show entertainment program, which allows advertisers to sponsor short 30 second  to one minute animated films, not only in theatres, but in film festivals and other entertainment venues.  The highly entertaining films are the Biggest Little Movies in the world, created by Antipode Entertainment, and affiliated artists. Antipode welcomes independent artists to submit their work for review to become part of the sponsorship program.

There are many perks to sponsoring short movies, such as discounted ad production, free banners, and high-impact ad placement. It allows even the smallest companies to get the highest visibility. For more information on the Pre-Show Entertainment program call the Antipode hotline at (888) ANT-IPODe or email us at info@antipodemedia.com.

– Antipode Entertainment Inc. –